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Shared Hosting vs Dedicated Hosting

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Are you confused over whether to choose Shared Hosting or Dedicated Hosting? It’s important to make the right decision when choosing web hosting, so it’s worth spending some time researching what’s available. While you can switch hosting at a later date, it’s preferable to have the best set up from the start for your website. Both types of hosting have their own advantages, so you will have to consider a range of factors, keeping in mind the situation your website is currently in, &/or where you expect your website to be in future.

To make a simple analogy – considering whether to choose shared vs dedicated hosting can be thought of as deciding whether to rent a house or buy a house. Both options have their pros & cons. One is not necessarily better than the other for everyone. Which option you choose will depend on your own unique circumstances. You need to decide which option is best for you – now & in the future. For example, buying a house is more expensive in the short-term, but you own & control the property – you’re the King of your castle. However, one of the advantages of renting is that it gives you greater flexibility, but one of the downsides is you have less control e.g. you’re not allowed to paint your house in your favourite colour, etc.

Shared Hosting? Dedicated hosting – What are they?

Shared hosting, is where lots of websites share the same resources on one server. ‘Resources’ would include the total webspace, the memory, the processor speed, as well as the bandwidth.

On the other hand, with Dedicated Hosting you will be the sole owner of the server – you won’t share with anyone. You have complete control and can choose what components you need.

Shared hosting

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The key attraction of Shared hosting is that it is less expensive that Dedicated hosting. This is because your website would be sharing a server with websites belonging to somebody else. For new websites, which at first may not be getting many visitors, Shared Hosting is often the preferred choice – making it the ideal choice for a hobby website or small business website that gets low to moderate levels of traffic.

Generally the support provided for Shared hosting customers is higher than for Dedicated hosting customers – unless they have paid for additional Support services.

As a result, Shared hosting is often more popular with customers who have less technical knowledge.

One factor to keep in mind if you are considering Shared hosting is the ‘Server Response Time’. This relates to how fast or how slow the response time of your website is e.g. how quickly it takes to load a page on your website. Since with Shared hosting you are sharing a server with other websites, if one of those other websites ends up getting a lot of traffic then it will consume a lot of bandwidth, which can affect the ‘Server Response Time’ for other websites on the server.

Many websites begin on Shared hosting and if in time they become popular and get high volumes of traffic, then they can affect other websites sharing that server – as well as suffering slow response times themselves. Eventually most popular websites will switch over to a dedicated server, but the fact is, with Shared hosting there is always a risk that you could suffer slow Server Response times, which won’t be popular with people trying to visit your website.

Dedicated hosting

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While dedicated hosting can be more expensive, the major advantage of a dedicated server is that it allows you to have complete control over what software/versions/options/etc. you run. There will be a lower risk of blacklisting, and you will have more control over spam management.

If you run a popular website on Shared hosting then there will come a point where it will become too inflexible for you, and you will frequently suffer problems with it. It’s vital, especially with a popular website that it doesn’t go down, so if you are worried your website could go down if your had a good day – particularly if you receive a spike in traffic due to an advertising campaign, etc then having a dedicated server will alleviate any concerns you may have. If you stay with Shared hosting then there is always the possibility that a good day would put you over shared resource limits.

Advantages provided by a dedicated hosting service includes high performance, security, email stability, and control.

The main difference between Dedicated hosting and Shared hosting services is that Shared hosting services usually offer more support and other services. Having dedicated hosting usually requires more technical knowledge & expertise to use and to monitor it, thereby requiring as web development and/or system administrator professional to oversee it. So if you are considering purchasing a dedicated hosting, ask yourself if you have access to the technical know-how to manage it. Some hosting companies such as Easyspace do offer a range of support services for Dedicated Hosting – from unsupported packages if you have the technical expertise to manage your dedicated server yourself, all the up to a  managed package should you require technical assistance.

What is the best type of hosting for you or your business?

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As mentioned above, whether to choose Shared or Dedicated hosting will depend on your own circumstances. However, if you are or expect to have a popular website which will receive lots of visitors then it’s only a matter if time before you have to get dedicated hosting.

Easyspace allows you to price, configure and buy your server online. Servers are usually setup within 24 hours of purchase, you will then have access to a full control panel that allows you to setup monitoring and alerts as well as Reboots and KVMoIP requests.

With Easyspace you will have access to UK based support. If you have any questions or if you need some advice on deciding whether dedicated hosting is right for you, then call our Dedicated Hosting Team on 0370 755 5088 for a chat or click here to find out more >

 

 

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5 Reports to help you get started with Google Analytics

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Google Analytics is an extremely powerful & useful bit of software which can provide a huge amount of data & statistics to help your website. Best of all, it’s absolutely free to use. However, it can at first seem quite complicated, but with a little bit of help you can fairly quickly start understanding how it all works – and how best you can use it.

If you haven’t already set up Google Analytics on your website, then visit Google’s Support page to learn how to set up the web tracking code – it’s easy.

This is a guest post by Brian Tait – a Google Analytics expert and founder of Aillum.com, from where he helps businesses get the most from their online efforts.

Over to you Brian…..

 

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If you have a website, then you are also hopefully aware of Google Analytics. A bigger hope is that you are using it to good effect to improve the performance of your website, though in reality, you quite probably fall into the more common group of people who have installed the relevant tracking code, but don’t actually use the software on a regular basis.

Google Analytics is a fantastic tool to gain insights into how site users behave on your website. Where they come from, what pages they look at, when they look at those pages, which marketing channels work best, which pages cause people to fill out forms, and so on.

Despite the quality of data it can deliver, at no charge for use, many site owners still don’t take advantage of it. In our experience, there are 2 main reasons for this:

  1. Site owners (or their developers) simply haven’t put the correct (or any!) Analytics tracking code on the website.
  2. Site owners have not known which reports to start with and, as a result, quickly lose motivation to continue using it.

 

Reason two is the most common, which is understandable given the volume of data and options available within the software. It can be very overwhelming to those new to it.

With that in mind, we thought we’d share 5 useful reports to help you get started, to hopefully encourage you to use Google Analytics more.

Mobile Reports

Where: Audience > Mobile > Overview

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The mobile report provides information on whether visitors are viewing your website on a mobile device, tablet device or desktop. As well as details on individual device types (iPhones, Samsung, Nokia etc) these reports also provide information conversion rates per device, bounce rate per device and volume of traffic per device. Ever wondered if you should develop more for mobile or Tablet? Well, now you can find out!

 

 

Age / Gender of Visitors

Where: Audience > Demographics

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As companies more and more try to refine the audience they are targeting, Google Analytics has recently launched new reports to give more specific information. Using data collected from its own advertising networks, it’s now able to give you sample size data on the age and genders of people looking at your site, as well as common stats (per age and gender) such as bounce rate and conversion rate.

 

 

Social Media Reports

Where: Acquisition > Social

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Let’s face it. It seems like the whole world is now on Social Media, which puts pressure on companies to make sure they are also there. But how does it actually perform for you? Does it push people to the site? Does it encourage newsletter signups? Which channels perform best (Twitter? Facebook?). The Social Reports will give you a good overview of your social activity is contributing to your website performance, perhaps allowing you to re-prioritise the time allocated to managing it.

 

 

Landing Page Reports

Where: Behaviour > Site Content > Landing Pages

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Put simply, there is no point pushing lots of visitors to a web page, if the web page is poor. The landing page report will let you see how each page on your site performs when it is the first page a visitors has looked at. Do they leave straight away? Do they stay on site? Do they go on to contact you? Could you be doing more to improve the experience of that page? The landing page report is one of the single most important reports in Analytics.

 

 

Goals Reporting

Where: Conversions > Goals

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Goals should be seen as the non-payment version of a transaction. A form submit, a newsletter signup or even a PDF download should all still be classed as a conversion, despite no money changing hands. Google Analytics measures such conversions as “Goals”. Setting up your various site conversion points as Goals will then let you see conversion data in multiple reports across Google Analytics, letting you see which marketing channels convert best, which devices convert best, which regions convert best, and so on.

 

There are significantly more reports than this in Google Analytics, but hopefully these 5 give you a bit of motivation to start regularly investigating the others.

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Brian Tait
www.Aillum.com

Aillum provides expert advice on ways to grow traffic and brand awareness from the web, using focused tracking tools (Web Analytics, Heat Mapping etc), and the detailed reports available within various tools such as Google Analytics.

 

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Interview with YouTuber Mark Wiens of Migrationology

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Mark Wiens is the founder of two websites: Migrationology.com and Eating Thai Food. Born in Arizona, USA, Mark is now based in Bangkok where is he working on building an online business that will finance his dream of travelling and eating his way around the world.

Migrationology is a website where “people who love to eat and travel” come to experience and get a flavor for delicious food from around the world and from across cultures. Migrationology provides information on mouthwatering food, plus it inspires people to get out of their comfort zone, setting goals, and pursue what they’re most passionate about.

Mark also runs a very successful YouTube channel where he shares his passion for food & travel, with videos showing his food adventures in and around Asia, as well as covering the cultural food scene wherever he travels. With over 60,000 subscribers and over 12 million videos views, his food videos not only entertain his viewers, but also help drive a huge amount of traffic to his websites.

Easyspace recently caught up with Mark for a chat, to find out how he earns his living by sharing his passion for food & travel: Continue reading

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New .UK Domain Name Launched Today

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The new .UK domain name has finally arrived. It is a modern domain for the future – allowing UK values to reach worldwide. This shorter, sharper – mobile & search engine friendly domain is predicted to be very popular. Continue reading

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How To Setup Web Forwarding For Your New Domain

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Using a domain name associated to your business will help you look more professional. But you don’t have to restrict yourself to just one domain name – you can use as many as you like. You can expand and protect your brand, by having a range of similar domain names, all displaying the same content. You can expand your brand by registering one of our New Generic Top Level Domain extensions, which can be used to grow your business. This doesn’t mean you need to create an additional website though. If you register an additional domain name then it is very easy to point it (forward it) to your existing website.

This means you can benefit by having a new & exciting domain name, without the hassle of creating a secondary website. Here’s how to set up web forwarding for any additional domain names you register: Continue reading

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.XYZ – The Domain For Every Website, Everywhere

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The coolest branding opportunity to hit the internet has arrived. .xyz – the domain for every website, everywhere – is now available from Easyspace.

If you haven’t yet heard, .xyz is the next generation generic domain. It’s for trendsetters, thought leaders, movement shapers and those who want to add a certain attitude to their online appearance. It’s also for those who want a great web address that internet users will notice, remember and visit (probably frequently!). Just try to forget .xyz… we dare you! Continue reading

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Interview with Laura Tenison – Founder of JoJo Maman Bébé

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Laura Tenison MBE is the founder of JoJo Maman Bébé, a leading retailer of maternity clothes, baby clothes and nursery products, which she started in 1993. With an initial investment of £50,000, Laura has grown JoJo Maman Bébé into a £44 million gross turnover business, with 58 stores across the UK and Ireland and now employs over 550 staff domestically and 2000 indirectly across the world. Today JoJo Maman Bébé has its headquarters in Newport, Wales and a Buying, Design and Marketing office based in Battersea, London. Its products are available online, in stores and via a mail order catalogue. The company continues to expand organically at the rate of 6 new stores a year in the UK and via trade sales to 50 countries across the world. In 2004 Laura was awarded an MBE for services to business in the Queen’s New Year’s Honours List. Continue reading

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YouTube Vloggers – Make videos & make money

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If you’ve got a camera, an internet connection and an opinion, then you have everything you need to make a video blog (vlog). Thanks partly to improved camera technologies in smartphones and thanks to YouTube, vlogging is becoming more popular than ever. Continue reading

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Interview with fashion designer Rebecca Torres

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Glasgow based fashion designer Rebecca Torres is renowned for her use of shape and colour, creating pieces that give an instantly polished and sleek look. Rebecca is constantly referred to as the “one to watch”, with compliments from Vogue to name a few. Rebecca has already had a sell-out collection on ASOS with her highly wearable pieces and a signature style to match. Continue reading

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Dot CLUB Domain Name Launches

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The new domain name .Club hits the net today. This name is particularly suited for sports organisations, and is expected to be popular with  sports businesses and organisations.

This new generic Top-Level Domain name (gTLD) .Club is forecasted to be one of the most popular domain name extensions among nearly one thousand gTLDs being issued this year by ICANN, the international organisation that regulates domain names, as part of a drive to open up competition and opportunity on the Internet. Continue reading

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