The Easyspace Blog

Latest news and offers from Easyspace

Interview with Heath Meek, co-founder of Casablanca Hire

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Thousands of business have their domain names & web hosting with Easyspace. One of these is Casablanca Hire - London’s leading marquee hire, gazebo hire, party and event hire company, supplying furniture, catering and event hire equipment for private and corporate clients throughout London and the South East.

The business started in 2005 and has now become so successful it has moved into a new large warehouse with a showroom. This has allowed it to offer a pick up service from the company’s warehouse, and give customers the opportunity to visit the showroom, meet the team and view the wide range of event stock available for hire.

Easyspace recently caught up with Heath Meek, the co-founder & Director of Casablanca Hire to find out about how his business benefits from having a website, and how he is taking advantage of the new range of .London domain names that have been launched. Continue reading

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Leading Event Hire Company Secures Dot London Web Address with Easyspace

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A leading event hire company has become one of the first businesses to successfully secure the new .London domain name with Easyspace.

Casablanca Hire, which is based in NW9 London and supplies marquees, furniture and catering equipment for major corporate and private hospitality events around the capital, has become a Dot London pioneer, one of the industry-leading businesses to use the new domain. It has just launched its new website using the new .London url www.casablancahire.london Continue reading

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Interview with polyglot Benny Lewis of FluentIn3Months.com

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Polyglot Benny Lewis speaks over 12 languages and he is the founder of Fluentin3months.com, a hugely popular website which provides unconventional language hacking tips – the aim of which is to encourage people to learn how to speak a new language, as quickly as possible.

Benny is an online entrepreneur, a “technomad” – a full-time technology-enabled globe-trotter. He has been travelling around the world for the past 11 years – during which he has learned a lot of short-cuts, unconventional learning techniques, and developed a pretty good mentality that has hugely helped him to learn new languages – all of which he shares on his website. Due to his work in encouraging authentic travel through language learning, in 2013 Benny was awarded the title National Geographic’s Traveler of the Year.

Benny is currently on a world tour to promote his first book Fluent In 3 Months, which has already hit several online bestseller lists. Anna Codrea-Rado, of the Guardian reviewed his book saying: “Benny Lewis is the Eckhart Tolle of language learning. Fluent in 3 Months is the definitive self-help guide for anyone who wants to master a foreign language.”

Easyspace recently caught up with Benny for a chat, to find out how he makes money from his website, all while travelling around the world: Continue reading

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24 New Domain Extensions Now Available to Pre-Order

Easyspace have just added 24 new domain names into Pre-Order. This means that you can now jump the queue and be amongst the first to get your hands on one of these exciting new domains:

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Every week new domain extensions are being released to a worldwide audience. When you  pre-order your domain extension with Easyspace we will submit it for registration automatically on its launch date – which means you don’t have to lift a finger when the domain extension goes live. Our systems will automatically submit your order to register the domain extension of your choice.

Every week new domain extensions are launched, with more also being made available to pre-order. The extensions above are just the most recent in a growing list, so if any of them are of interest to you then visit our Domain Names page.

Why register another domain name extension?

  • Enhance your online presence: Let customers know exactly what it is you do e.g. YourName.fitness, YourName.accountants, YourBusiness.deals, etc
  • Expand your brand: Don’t limit yourself to just one domain. Take advantage of the new extensions to promote other products/services that you offer
  • Protect your brand: e.g. prevent sneaky competitors from damaging your brand by registering e.g. YourName.discount, etc

 

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The History of the domain name space, and recent developments

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Part one of three guest authored pieces on the evolving landscape of the domain name space by Easyspace and Famous Four Media

The Last 20 years.

During the last twenty years the .com Top Level Domain name (the part of the domain after the dot) has witnessed exponential growth. At the time of publication there were approximately 120million .com domain names registered. Even the most optimistic entrepreneur would find it difficult to predict that their business could sell 120million units in such a short period of time!

A domain name is an aesthetic product. Every website on the Internet is hosted at a physical location somewhere in the world, and that physical location is indexed by a series of numbers known as an IP address for example www.nic.trade is hosted at: 95.138.166.180. The IP address is of course infinitely more difficult to remember than nic.trade, thus a domain name effectively “masks” the IP address and allows Internet users a more efficient way to get to their desired destination. This development was a masterstroke! Continue reading

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Interview with YouTuber Hannah Witton

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Hannah Witton is a 22 year old Youtuber, blogger and University of Birmingham student who is best known for making vlogs (video blogs) about sex, relationships and other stuff.

After only 3 years of starting her YouTube channel, Hannah has amassed over 45,000 subscribers and over 2.6 million video views. With an interest in PR, communications, social media, television and media production what started as a bit of fun has turned into something that could genuinely lead to a career for Hannah.

Easyspace spoke with Hannah about her YouTube experiences and the impact it’s had on her life: Continue reading

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Shared Hosting vs Dedicated Hosting

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Are you confused over whether to choose Shared Hosting or Dedicated Hosting? It’s important to make the right decision when choosing web hosting, so it’s worth spending some time researching what’s available. While you can switch hosting at a later date, it’s preferable to have the best set up from the start for your website. Both types of hosting have their own advantages, so you will have to consider a range of factors, keeping in mind the situation your website is currently in, &/or where you expect your website to be in future.

To make a simple analogy – considering whether to choose shared vs dedicated hosting can be thought of as deciding whether to rent a house or buy a house. Both options have their pros & cons. One is not necessarily better than the other for everyone. Which option you choose will depend on your own unique circumstances. You need to decide which option is best for you – now & in the future. For example, buying a house is more expensive in the short-term, but you own & control the property – you’re the King of your castle. However, one of the advantages of renting is that it gives you greater flexibility, but one of the downsides is you have less control e.g. you’re not allowed to paint your house in your favourite colour, etc.

Shared Hosting? Dedicated hosting – What are they?

Shared hosting, is where lots of websites share the same resources on one server. ‘Resources’ would include the total webspace, the memory, the processor speed, as well as the bandwidth.

On the other hand, with Dedicated Hosting you will be the sole owner of the server – you won’t share with anyone. You have complete control and can choose what components you need.

Shared hosting

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The key attraction of Shared hosting is that it is less expensive that Dedicated hosting. This is because your website would be sharing a server with websites belonging to somebody else. For new websites, which at first may not be getting many visitors, Shared Hosting is often the preferred choice – making it the ideal choice for a hobby website or small business website that gets low to moderate levels of traffic.

Generally the support provided for Shared hosting customers is higher than for Dedicated hosting customers – unless they have paid for additional Support services.

As a result, Shared hosting is often more popular with customers who have less technical knowledge.

One factor to keep in mind if you are considering Shared hosting is the ‘Server Response Time’. This relates to how fast or how slow the response time of your website is e.g. how quickly it takes to load a page on your website. Since with Shared hosting you are sharing a server with other websites, if one of those other websites ends up getting a lot of traffic then it will consume a lot of bandwidth, which can affect the ‘Server Response Time’ for other websites on the server.

Many websites begin on Shared hosting and if in time they become popular and get high volumes of traffic, then they can affect other websites sharing that server – as well as suffering slow response times themselves. Eventually most popular websites will switch over to a dedicated server, but the fact is, with Shared hosting there is always a risk that you could suffer slow Server Response times, which won’t be popular with people trying to visit your website.

Dedicated hosting

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While dedicated hosting can be more expensive, the major advantage of a dedicated server is that it allows you to have complete control over what software/versions/options/etc. you run. There will be a lower risk of blacklisting, and you will have more control over spam management.

If you run a popular website on Shared hosting then there will come a point where it will become too inflexible for you, and you will frequently suffer problems with it. It’s vital, especially with a popular website that it doesn’t go down, so if you are worried your website could go down if your had a good day – particularly if you receive a spike in traffic due to an advertising campaign, etc then having a dedicated server will alleviate any concerns you may have. If you stay with Shared hosting then there is always the possibility that a good day would put you over shared resource limits.

Advantages provided by a dedicated hosting service includes high performance, security, email stability, and control.

The main difference between Dedicated hosting and Shared hosting services is that Shared hosting services usually offer more support and other services. Having dedicated hosting usually requires more technical knowledge & expertise to use and to monitor it, thereby requiring as web development and/or system administrator professional to oversee it. So if you are considering purchasing a dedicated hosting, ask yourself if you have access to the technical know-how to manage it. Some hosting companies such as Easyspace do offer a range of support services for Dedicated Hosting – from unsupported packages if you have the technical expertise to manage your dedicated server yourself, all the up to a  managed package should you require technical assistance.

What is the best type of hosting for you or your business?

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As mentioned above, whether to choose Shared or Dedicated hosting will depend on your own circumstances. However, if you are or expect to have a popular website which will receive lots of visitors then it’s only a matter if time before you have to get dedicated hosting.

Easyspace allows you to price, configure and buy your server online. Servers are usually setup within 24 hours of purchase, you will then have access to a full control panel that allows you to setup monitoring and alerts as well as Reboots and KVMoIP requests.

With Easyspace you will have access to UK based support. If you have any questions or if you need some advice on deciding whether dedicated hosting is right for you, then call our Dedicated Hosting Team on 0370 755 5088 for a chat or click here to find out more >

 

 

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5 Reports to help you get started with Google Analytics

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Google Analytics is an extremely powerful & useful bit of software which can provide a huge amount of data & statistics to help your website. Best of all, it’s absolutely free to use. However, it can at first seem quite complicated, but with a little bit of help you can fairly quickly start understanding how it all works – and how best you can use it.

If you haven’t already set up Google Analytics on your website, then visit Google’s Support page to learn how to set up the web tracking code – it’s easy.

This is a guest post by Brian Tait – a Google Analytics expert and founder of Aillum.com, from where he helps businesses get the most from their online efforts.

Over to you Brian…..

 

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If you have a website, then you are also hopefully aware of Google Analytics. A bigger hope is that you are using it to good effect to improve the performance of your website, though in reality, you quite probably fall into the more common group of people who have installed the relevant tracking code, but don’t actually use the software on a regular basis.

Google Analytics is a fantastic tool to gain insights into how site users behave on your website. Where they come from, what pages they look at, when they look at those pages, which marketing channels work best, which pages cause people to fill out forms, and so on.

Despite the quality of data it can deliver, at no charge for use, many site owners still don’t take advantage of it. In our experience, there are 2 main reasons for this:

  1. Site owners (or their developers) simply haven’t put the correct (or any!) Analytics tracking code on the website.
  2. Site owners have not known which reports to start with and, as a result, quickly lose motivation to continue using it.

 

Reason two is the most common, which is understandable given the volume of data and options available within the software. It can be very overwhelming to those new to it.

With that in mind, we thought we’d share 5 useful reports to help you get started, to hopefully encourage you to use Google Analytics more.

Mobile Reports

Where: Audience > Mobile > Overview

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The mobile report provides information on whether visitors are viewing your website on a mobile device, tablet device or desktop. As well as details on individual device types (iPhones, Samsung, Nokia etc) these reports also provide information conversion rates per device, bounce rate per device and volume of traffic per device. Ever wondered if you should develop more for mobile or Tablet? Well, now you can find out!

 

 

Age / Gender of Visitors

Where: Audience > Demographics

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As companies more and more try to refine the audience they are targeting, Google Analytics has recently launched new reports to give more specific information. Using data collected from its own advertising networks, it’s now able to give you sample size data on the age and genders of people looking at your site, as well as common stats (per age and gender) such as bounce rate and conversion rate.

 

 

Social Media Reports

Where: Acquisition > Social

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Let’s face it. It seems like the whole world is now on Social Media, which puts pressure on companies to make sure they are also there. But how does it actually perform for you? Does it push people to the site? Does it encourage newsletter signups? Which channels perform best (Twitter? Facebook?). The Social Reports will give you a good overview of your social activity is contributing to your website performance, perhaps allowing you to re-prioritise the time allocated to managing it.

 

 

Landing Page Reports

Where: Behaviour > Site Content > Landing Pages

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Put simply, there is no point pushing lots of visitors to a web page, if the web page is poor. The landing page report will let you see how each page on your site performs when it is the first page a visitors has looked at. Do they leave straight away? Do they stay on site? Do they go on to contact you? Could you be doing more to improve the experience of that page? The landing page report is one of the single most important reports in Analytics.

 

 

Goals Reporting

Where: Conversions > Goals

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Goals should be seen as the non-payment version of a transaction. A form submit, a newsletter signup or even a PDF download should all still be classed as a conversion, despite no money changing hands. Google Analytics measures such conversions as “Goals”. Setting up your various site conversion points as Goals will then let you see conversion data in multiple reports across Google Analytics, letting you see which marketing channels convert best, which devices convert best, which regions convert best, and so on.

 

There are significantly more reports than this in Google Analytics, but hopefully these 5 give you a bit of motivation to start regularly investigating the others.

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Brian Tait
www.Aillum.com

Aillum provides expert advice on ways to grow traffic and brand awareness from the web, using focused tracking tools (Web Analytics, Heat Mapping etc), and the detailed reports available within various tools such as Google Analytics.

 

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Interview with YouTuber Mark Wiens of Migrationology

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Mark Wiens is the founder of two websites: Migrationology.com and Eating Thai Food. Born in Arizona, USA, Mark is now based in Bangkok where is he working on building an online business that will finance his dream of travelling and eating his way around the world.

Migrationology is a website where “people who love to eat and travel” come to experience and get a flavor for delicious food from around the world and from across cultures. Migrationology provides information on mouthwatering food, plus it inspires people to get out of their comfort zone, setting goals, and pursue what they’re most passionate about.

Mark also runs a very successful YouTube channel where he shares his passion for food & travel, with videos showing his food adventures in and around Asia, as well as covering the cultural food scene wherever he travels. With over 60,000 subscribers and over 12 million videos views, his food videos not only entertain his viewers, but also help drive a huge amount of traffic to his websites.

Easyspace recently caught up with Mark for a chat, to find out how he earns his living by sharing his passion for food & travel: Continue reading

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New .UK Domain Name Launched Today

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The new .UK domain name has finally arrived. It is a modern domain for the future – allowing UK values to reach worldwide. This shorter, sharper – mobile & search engine friendly domain is predicted to be very popular. Continue reading

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